|
The Ban Man Pro Stats/Reports page begins by
presenting a summary of all Advertising Campaigns followed by the option to create more
detailed reports. |
| Campaign
Name: |
Select All Campaigns or an
individual campaign to report. To report by advertiser, select the
appropriate advertiser. Campaigns are always displayed first
followed by a listing of all advertisers. |
| Report
Type: |
Select the type of Report.
Report types include:
- Summary By Day -- Provides a summary of
impressions/clicks for the selected campaign(s) during the selected period.
- Summary By Banner -- Provides a summary of
impressions/clicks for the selected campaign(s) broken down by each banner within the
campaign during the selected period.
- Summary By Banner By Day -- Provides
a summary of impressions/clicks for the selected campaign(s) broken down by each banner
within the campaign and by each day during the selected period.
- Summary By Zone -- Provides a summary of
impressions/clicks for the selected campaign(s) broken down by Zone within the campaign
during the selected period.
- Summary By Zone By Day -- Provides a
summary of impressions/clicks for the selected campaign(s) broken down by each Zone within
the campaign and by each day during the selected period.
- Click Detail -- Provides the details of
each Click-Thru during the specified period for the selected campaign. Information
includes the Date/Time, Browser Type, and the User's IP Address.
- Executive -- The executive report
is only available to administrators and provides an overall summary of
all campaigns for the specified period. The report also provides a
summary for each campaign since the campaign start date. Lastly, a
summary of all campaigns with future start dates is displayed.
- Billing Summary -- The
billing summary simply provides a cost estimate based on the campaign
type and the cost for the campaign. Unless you enter the cost of
each campaign this feature is not very useful.
- Campaign Expiration -- Displays all
campaigns that expire during the selected date period. This can be
used for planning future ad sales.
- All Sites Summary By Zone (Multi-Site
Version Only) -- Displays a report for all sites summarized by zone.
- All Sites Summary By Campaign or
Advertiser (Multi-Site Version Only) -- Displays a
report for all sites summarized by Campaign or Advertiser.
|
| Format: |
Select HTML to view
the report in your browser, or Excel to export the report to Microsoft
Excel. |
| Start Date: |
Select the Start Date. Note
that this field defaults to today's date. |
| End Date: |
Select the End Date. Note
that this field defaults to today's date. |
